Developing Winning Competitive Strategies Essay

Developing Winning Competitive Strategies - Essay Example The digital camera users have appreciated our company's products and for this case, they have developed as a substantial worldwide market share. Our company emphasis on the market share in all continents although we failed to achieve a substantial market share in the United States and Asia since the amount of profit per share we were making was at minimal. We had a notion that the price of our products would assist as gain a substantial market share and for this case, we overlooked investing in the marketing department even though we had invested heavily on in the market share. Our main marketing strategy was our image rating as we believed that this would eventually as it expressed the quality of our product since it attracted more customers to purchase our products. Our sales increased gradually since our customers believed that our quality of the products was high as the quality of the product goes with the image rating as it was our case. ... Another strength that has assisted our company gains a substantial market share is advertising. People have to be made aware of a product for them to be purchased and it does not if the quality of a product is high, if people do not know of its existence, then a low quality may have a large market share since people of its existence. Our company invested heavily in the advertisement as they always exceeded their advertisement budget of $300 to the actual spending of $537 in advertising. Another strength that assisted our company to succeed against its competitors is the market share. We started from the beginning to market our products in all the continents in the world in order to increase our sales revenue. This strength really helped us since we increased our sales and eventually our profits went up as our products were made known throughout the world.

Company's strategy Essay Example | Topics and Well Written Essays - 500 words

Company's strategy - Essay Example The companies argue that they are not responsible for telling consumers about disadvantages of their products because it will eventually ruin their income and business. The customers in the case study had to search the internet in order to find expected disadvantages of obesity food. The food researchers are working to find, pinpoint and solve health problems caused due to usage of fast food for number of years now (Hill, Wyatt, Reed, & Peters 2003). The court established a comment that said that the company was not at all the only source of information on the side-effects of fast food and therefore, the claim of the plaintiffs is invalid. The legal authority also added that the food chain never requested nor forced anyone into eating their stuff. The company held on to the point that they are not liable for providing information about the quality of the food. But, if one views the case from a societal angle then, the company had a duty to inform the customers about the side-effects of the products. Still, the businesses do not consider ethics as the core and composite part of the business and say that their concern is profitability and because of this reason, ethics are rated at a much lower rank. However, various stakeholders of the company view the case study in a very divergent and different way. Nevertheless, customers considered themselves as betrayed by the company.