Essay on Advertising - 1905 Words

Advertising Works Cited Missing Advertising has developed and supported great industries, bulwarked-or increased- entire economies, and changed a sufficient number of human habits (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and†¦show more content†¦They aim at getting you to at least look at their article to see a picture or name of the product they are trying to get you to purchase. Sometimes advertisers use just the product itself trying to get you to notice it, and maybe if you see it in the st ore you will know what it is. Other advertisers have had to seek out the symbols, characters, brands and slogans with which they identify and advertise their product (Wood 270). The slogans are aimed at being catchy so that you will remember them, and keep repeating, so you can remember it, and buy it. Advertising can then be a type of telephone effect, you say it in front of someone else they hear it remember it and start saying it themselves, then they say it to someone else and they remember it, and so on. So word of mouth was a reliable source, as well as the newspapers, radio, and television. Vocal advertisement came first; visual second,(Wood 23). There are five creative strategies that advertisers use: 1. Objective (what advertisers should do). 2. Target Audience (who is your consumer). 3. Key consumer benefit (why the consumer should buy you product). 4. Support (reason to believe in that benefit). 5. Tone and Manner (a statement of the product personality).(Kenneth, Roman Mass 3) With number one the agency that represents a product will see what kind of an angle with which to come forward to the public. What they decideShow MoreRelatedAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising shouldRead MoreAdvertising Analysis : Advertising And Advertising Essay731 Words   |  3 Pagespromote sales. 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